The Opportunity in the IT Industry of EMEA Market

Market EMEA

EMEA is a large region with more than 100 countries in it. This large region attracts investors from all over the world to enter its markets.

However, not all of them offer similar opportunities. The one considered as a promising EMEA market is the IT industry, particularly the software development services.

The providers of software development services have a promising opportunity to succeed in EMEA countries. To boost the chance of success, experts recommend software developers to enter a particular area, i.e. the European market.

What Makes Europe a Promising Market for Software Developers?

Software developers have more chances to gain large profits when they offer their services in the European market. This market has several things that make it a promising market for them.

  • Increasing Demand for Software Development Services

Due to the Covid-19 pandemic, more numbers of European companies need to develop software and mobile apps in order to provide their customers contactless services so that these companies can minimize the spread of the virus.

On the other hand, they don’t want to hire an in-house team of software engineers because it is expensive and time consuming. Therefore, they prefer to hire an outsourced software developer to create the software or mobile apps they need.

  • Short on Software Developers

The number of software developers in Europe in 2019 was approximately 6.1 million companies and it increased around 10% in 2020. 

However, this number cannot keep up with the increasing numbers of software development jobs, especially now that European companies have increasing needs for automation and digital transformation. 

Due to this shortage, many European companies need to hire software developers from other countries. As a result, there are more opportunities for international software developers to grow in the European IT market.

  • Allows European End-Users to Focus on Their Business

Most European companies think that an outsourced software developer offers more flexibility and convenience for them than an in-house software engineer team does. In addition, the outsourced software developers allow them to focus more on their business.

  • Cost Effective

Outsourced software developers often cost less, especially those from developing countries. In spite of their origins, they offer similar good quality services to those from developed countries. Therefore, European companies don’t mind hiring them.

Offshore, Nearshore, or Domestic Outsourcing?

Does the European prefer to hire outsourced software developers from within the same country, other European country, or a country outside Europe? Based on research, most of them prefer to get software development services from their own country.

This domestic outsourcing offers better communication so that the software development process goes smoothly and efficiently. However, they can be a bit expensive and many European companies don’t mind hiring software developers in nearshore countries, e.g. Poland, Romania, and Bulgaria.

They offer minimal time differences and similarities in culture and language. Unfortunately, the prices of software development services in nearshore locations are rising. As a result, some European companies prefer to hire offshore software developers.

Based on the facts above, it is concluded that EMEA offers great IT market opportunities for software developers. To ensure that they can enter the market successfully, they must consult their strategy with, the best market consultant for those who plan to enter the EMEA market.

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